Objective:
Diego, Jorge and Michael reached out wanting to create their launch collection. Throughout our conceptualization phase, we decided we wanted to bring together a classic-casual look with fun and modern flair whilst maintaining a laid-back style. Loungewear for all is a collection for women, men and kids.
Deliverables:
Mood-board / Concept development / Color Palette / Keywords and texts / Market and Trend analysis / Consumer profile research / Design Development ( x30 ) / Technical Sketches / Tech Packs.
